Business intelligence strategy and big data analytics pdf

Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purchase in the course of business as a means of improving profitability and competitiveness. In recent years, terms like РІР‚Сљbig dataРІР‚Сњ and РІР‚Сљbig data analyticsРІР‚Сњ have been introduced into the business and technical lexicon. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges.

Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability.

Business intelligence strategy and big data analytics pdf